Privacy Policy
Last updated: August 14, 2026
1. Who We Are
Umbrella AI Agency ("we," "us," or "our") provides done-for-you business automation systems to small and growing businesses. Our website is umbrella-ai-agency.com. You can reach us at hello@umbrella-ai-agency.com.
2. Information We Collect
When you use our website, contact form, or automation assessment, we may collect the following personal information:
- Contact form: first name, last name, email address, phone number, company name, and any message you provide.
- Assessment: first name, email address, business type, and your answers to the automation assessment questions.
- Automatically collected: pages visited, time spent on the site, referring URL, approximate location (country/region), browser type, and device type — collected through Google Analytics cookies.
We do not intentionally collect sensitive personal information such as financial account details, government ID numbers, or health information.
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and schedule consultations.
- Send you information relevant to the services you have expressed interest in.
- Follow up on your assessment results with personalised recommendations.
- Improve our website and marketing based on analytics data.
- Comply with legal obligations.
4. Third-Party CRM and Data Processors
Personal information you submit through our contact form or assessment is transmitted to and stored in GoHighLevel (GHL), a third-party customer relationship management platform. GHL processes this data on our behalf under its own privacy policy and data processing terms. We use GHL to manage contacts, send follow-up communications, and schedule appointments.
We do not sell your personal information to third parties. We may share your information with service providers who assist us in operating our business (such as email delivery providers and analytics platforms), solely for the purpose of providing services to us.
5. Cookies and Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies — small text files stored in your browser — to collect information about your visit, including pages viewed, time on site, and traffic source. This data is aggregated and does not personally identify you in our own systems.
You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on or by adjusting your browser's cookie settings. Please note that disabling cookies may affect the functionality of some features on our website.
6. Data Retention
We retain personal information for as long as necessary to provide our services, maintain our business relationship with you, and comply with applicable legal obligations. Contact and assessment data stored in our CRM is retained for a maximum of 3 years from the date of last contact unless you request earlier deletion. Analytics data is retained in accordance with Google's standard retention policy (26 months by default).
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information.
- Opt out of marketing communications at any time by replying "unsubscribe" to any email we send.
To exercise any of these rights, please email us at hello@umbrella-ai-agency.com with the subject line "Privacy Request." We will respond within 30 days.
8. California Residents — Your CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following additional rights:
- Right to Know: You may request that we disclose what personal information we have collected about you, the categories and purposes of collection, and the third parties to whom we have disclosed it.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Opt Out of Sale: We do not sell your personal information, so this right is not currently applicable. If our practices change, we will update this policy and provide a clear opt-out mechanism.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To submit a verifiable consumer request under the CCPA, contact us at hello@umbrella-ai-agency.com. We may need to verify your identity before processing your request.
9. Data Security
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, or loss. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
10. Children's Privacy
Our website and services are directed at businesses and business owners, not individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
11. Changes to This Policy
We may update this privacy policy from time to time. When we do, we will revise the "Last updated" date at the top. We encourage you to review this policy periodically to stay informed about how we protect your information.
12. Contact Us
For any questions, concerns, or privacy requests, please contact us at: